|
Dear Reader,
Welcome to the November 2025 newsletter. Here’s what’s coming:
The homogenization of AI marketing
We are looking into how AI is homogenizing the security industry’s marketing efforts. We have reached to point where every pitch we get now exclaims how thier tools and services are AI powered and every company claims they are the first to do it. Yeah, right.
At the same time, we are getting not just more AI-generated contributed arguments, we are getting AI-generated news releases and email pitches. We know that because they are making less and less sense with more and more empty superlatives. Makes it very tough to differentiate one company from another. That, in itself, is an interesting issue. We will be looking for input on how the AI tsunami is affecting how you make purchasing decisions.
Over the next few weeks we are looking at some specific subjects.
Human Risk Management (HRM) software
The concept of HRM has been around for more than two decades, beginning with the basic definition coming from NIST in 2002. It’s an outgrowth of security awareness training sector that hit $5.7 billion in value this year. It has become it’s own industry niche eclipsing the former witn $27 billion CAGR. That’s worth looking into, but hacking through the jungle of jargon is intimidating. We will give it a shot.
Proxies are not your friends
The internet wouldn’t exist without proxies. Everytime you type a term into a search e ngine, proxies are looking for the information. But they are also a significant source of malicious action. Man-in-the-Middle attacks, Residential Proxies and Misconfiguration all set us up for failure. Some companies are trying to deal with that problem and we will be looking at them.
Final special issue of 2025
And as we announced last month, our last special issue on the subject Dysinformation Security. That term covers both misinformation (unintentional) and disinformation (intentional). The prefix "dys-" means "bad," "difficult," or "abnormal," and is used to indicate a difficulty or impairment in the function of whatever follows it. The flood of dysinformation on the net not only malinforms the public, but when used in training data for AI contributes to hallucinations and opens vulnerabilities in enterprises.
That’s what’s in the pipeline now. If you have any input, send it our way. Contributed articles on the subjects are also welcome. As always, the best of our content is behind our paywall. Contributors get a free one-year subscription. If you can’t get one of those it is only $24.99 a year. Don’t be cheap. It’s expensible and a business writeoff.
Enjoy Reading
Lou, Joe and Patrick |
