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Dear Reader,
We have almost caught up with the news out of RSAC but we are still taking a firehose of announcements as BlackHat arrives in August. Just to be clear, we do not go to Las Vegas for business or fun, especially for events in the middle of summer, but we will be taking meetings about serious announcements prior to the conference. To be clear, serious announcements DO NOT include:
• Funding
• Partnerships
• New products
• Personnel
• Awards
• M&A
All of those happen almost on a daily basis and are, therefore, not news. We consider them advertising copy. We will publish press releases with edits for a fee. Contact us if you are interested in sponsorships.
Healthy journalism
Speaking of sponsorships, we are welcoming a new sponsor in June. Haven (www.starthaven.com) from MirrorTab, a free browser extension identifying malicious urls and phishing emails. You will see them in our podcasts, newsletters and the online magazine. You will also see contributed content from them.
We do not consider this a Pay-for-Play relatonship but “Pay for Priority”. All their content will run through our editorial review process for accuracy, truth and quality and we will still accept more restricted contributed articles, But MirrorTab gets in first. Supporting independent journalism has it’s perks.
AI changes
It’s annoying but necessary to talk about how generative AI is affecting our news coverage. We have already set hard limits to what we will accept in the form of AI-generated content: 40% based on an average of three separate AI checkers. This month, we added plagiarism checkers because we are seeing
As many have discovered,AI assistants in browsers are crushing engagement for traditional SEO-based internet marketing. Website traffic is crashing for everyone because people are more likely to click on a link in the assistant than to scroll through search results. The links in the assistants, however, don’t consider any keywords, clicks or any other type of engagement. The AI are searching for authoritative sources of information, mostly from the legacy media sites they are scraping. Until mid May Cyber Protection Magazine was blocking AI scrapers to protect our intellectual property, but when we learned how the paradigm was changing we changed our rules. We took the blocks off and are seeing our own traffic increase. In May we also saw a jump in Linkedin engagement, hitting the number one rating on the platform in engagement, views, follower growth and posts. We figure we are on to something now.
OpenAI, Anthropic, Google and Microsoft Ais are looking for reliable third-party validation of marketing messages. Thsoe are found in publications and podcasts like ours, but also respected blogs and federated social media. We happen to be in all of them, which means being in our content brings immediate gravitas in what is said there. We take that very seriously. We also realize that what we do is becoming more valuable as AI content becomes ubiqitous. Hence our Pay-for-Priority policy. If you want to be trusted, you need to go through our filters.
Coming up
We are working on a significant article about Cybersecurity Maturity Model Certification (CMCC) for government contractors. It becomes mandatory in November this year and most SMB contractors are not ready. We have been talking to members of the industry niche that advises and measure readiness since June of last year and we think we finally have a handle on it.
There is also a story nearing completion about misleading, if not false marketing claims in cybersecurity (Heavens forfend!). We have always known it was a problem, but some people are actually documenting how big it is.
And if that isn’t enough, we are also investigating the changing world of firewalls and what they are looking like today.
And then to add to the pile we will also be looking into:
• Palm print readers
• GASA whitewashing
• Ai washing
• Device to device attacks
Enjoy Reading
Lou, Joe and Patrick |
