disinfornation

Hayley Goff, CEO of Whiteoaks International

Agency admits most marketing is misinformation

Lou Covey

A public relations firm in the United Kingdom said the quiet part out loud about cybersecurity marketing: that much of it is fiction if not outright fraudulent.

Whiteoaks International surveyed 152 senior marketing, PR and communications professionals in the country, working in cybersecurity. The results found 30% said they helped produce content that was excessive, misleading, or unsubstantiated. More than half (51%) said they had seen this type of messaging in the sector.

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Wizards making predictions

When predictions fail

Lou Covey

It’s that time of year when the weather turns cold, shoppers obsess over gift ideas, and tech companies start pounding the inbox with predictions for the next year. But for Cyber Protection Magazine we collect them all through December and compile them in January. Today we will look back and see how we did on our predictions for 2025.

Usually, we do quite well. This year…not so good. It might be because we changed how we did our predictions In January 2025. We ran several prediction articles from various companies and hand-selected a few we thought we could agree with. That was a mistake.

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