In an era where data is the lifeblood of businesses and personal lives alike, World Backup Day serves as a crucial reminder of the importance of data protection. Observed annually on March 31st, this day encourages individuals and organizations to take proactive steps in securing their digital assets against loss, corruption, or cyber threats.
As we approach World Backup Day 2025, the digital landscape continues to evolve at an unprecedented pace. With the surge in ransomware attacks and the increasing sophistication of cyber threats, the need for robust backup strategies has never been more critical.
Apricorn
Jon Fielding, Managing Director, EMEA at Apricorn, a leader in portable data encryption, highlights the alarming trends: “In 2024, ransomware incidents surged by 11%, with 5,414 reported attacks worldwide, whilst reports from Veeam found that 96% of ransomware attacks targeted backup repositories. Our recent Apricorn survey findings also revealed that 25% of organisations could only partially recover their data after an attack, and 8% admitted to being completely unsuccessful, citing a lack of robust backup procedures.”
CTERA
The traditional approach to backups is no longer sufficient in today’s complex digital ecosystem. Aron Brand, CTO of CTERA, emphasizes the need for a paradigm shift: “Today, you shouldn’t be looking at backup solutions; you should be thinking about cyberstorage: storage that’s inherently cyber-protected, with continuous data protection and instant recovery using hybrid cloud. The technology exists today, but we have to break free from legacy thinking.”
The Role of AI and Cloud-Native Solutions
Catalogic
As digital ecosystems evolve, so too must our backup strategies. Pawel Staniec, CTO of Catalogic, notes the impact of emerging technologies: “At Catalogic Software, and particularly through CloudCasa, we are witnessing how advancements in AI and self-hosted LLMs and virtualization in Kubernetes environments are reshaping backup approaches. The dynamic nature of containerized workloads now necessitates the augmentation of traditional disaster recovery methods.”
While all-flash storage is often considered the gold standard for data backup, Gal Naor, CEO of StorONE, suggests a more nuanced approach: “Hybrid storage solutions that intelligently tier data between flash and disk can offer a more balanced approach. Flash can be used for critical recovery points, while older snapshots and backups can reside on lower-cost disk storage.”
StorONE
Mitch Seigle, Chief Marketing Officer at Spectra Logic, emphasizes the need for a multi-faceted approach: “No single solution is foolproof but combining a strong cyber security solution with regular backups and layered security measures gives organizations their best shot at staying protected.”
Spectra Logic
Beyond Backups: Ensuring Business Continuity
Don Boxley, CEO and Co-Founder of DH2i, reminds us that backups are just one part of a larger strategy: “World Backup Day is a great reminder that just having backups isn’t enough. Sure, they’re critical for recovery, but they don’t keep your business running in real-time. If something goes wrong – whether it’s a system crash, a cyberattack, or just someone making an honest mistake – you need more than a backup.”
DH2i
For individuals and small businesses, the importance of backups cannot be overstated. Larry O’Connor, CEO and Founder of Other World Computing (OWC), puts it into perspective: “If you’re a creative or a business owner, your data isn’t just files; it’s your work, your ideas, your late nights and early mornings. It’s everything you’ve built. Now, imagine waking up one day and it’s all gone.”
OWC
As we observe World Backup Day 2025, it’s clear that data protection strategies must evolve to meet the challenges of our increasingly digital world. From implementing the 3-2-1 backup rule to embracing cloud-native solutions and cyberstorage, organizations and individuals alike must prioritize the security and accessibility of their data. By doing so, we can ensure that our digital assets remain safe, secure, and always available, no matter what challenges the future may bring.