There is no question that the cybersecurity industry performs a vital role in keeping the digital world safe. It’s too bad the industry is addicted to bland, repetitive and un-informational marketing and research.
The problem doesn’t exist with cybersecurity alone. Every tech industry niche under finances and plagiarizes marketing communications. In security it is easy to make up stuff because there is so little actual data to refer to. AI marketing tools cut costs and effort of communications. It makes the content even more bland, repetitive while less informative than when humans are actually involved.
Working on the problem
Anyone involved in the process of evaluating this content and mining nuggets of relevant truth knows the problem and some are trying to do something about it. James Bore is one of them.
Bore is a cybersecurity consultant, speaker and publisher based in the UK. His refined sense of cynicism has been skewering cybersecurity marketing for several years. Cyber Protection Magazine will be chatting with with him several times this year to help our efforts to separate the gold from the dross.
Today, we are looking at the preferred marketing practice (shiny objects) of sewing fear, uncertainty and doubt to get people to buy their products. We are looking forward to tour reactions.
Lou Covey is the Chief Editor for Cyber Protection Magazine. In 50 years as a journalist he covered American politics, education, religious history, women’s fashion, music, marketing technology, renewable energy, semiconductors, avionics. He is currently focused on cybersecurity and artificial intelligence. He published a book on renewable energy policy in 2020 and is writing a second one on technology aptitude. He hosts the Crucial Tech podcast.