Lou Covey

“Over the years, the content of news releases, websites and other marketing materials has become formulaic. We know what that formula is and it hurts company credibility,” said Covey.” The repetition in that content obscures the real story of these companies and the sheer volume of it overwhelms the few qualified journalists still working. The use of generative AI makes the problem worse. Generative AI uses the same, repetitive marketing language because that’s how it’s trained on. That results in homogenized messaging, destroying differentiation. This program will restore differentiation and, in the process, make it easier for us to accept and report on industry news. It’s a win-win.”