Agency admits most marketing is misinformation

A public relations firm in the United Kingdom said the quiet part out loud about cybersecurity marketing: that much of it is fiction if not outright fraudulent.

Whiteoaks International surveyed 152 senior marketing, PR and communications professionals in the country, working in cybersecurity. The results found 30% said they helped produce content that was excessive, misleading, or unsubstantiated. More than half (51%) said they had seen this type of messaging in the sector.