There is no question that the cybersecurity industry performs a vital role in keeping the digital world safe. It’s too bad the industry is so dedicated to bland, repetitive and un-informational marketing and research.
The problem doesn’t exist with cybersecurity alone. Every tech industry under finances and plagiarizes marketing communications both within and without their niches, but the problem in security is that there is so little actual data to refer to, it is easy to make it up and still be believed. The introduction of AI into marketing efforts definitely cuts down the price and effort of communications, but it makes the bland and repetitive content even more bland, repetitive while making it less informative than when humans are actually involved.
Anyone involved in the process of evaluating this content and mining nuggets of relevant truth knows the problem and some are trying to do something about it. James Bore is one of them.
