Black Hat USA kicked off over the weekend and company announcements followed the marketing focus on agentic AI products and services. However, there was more hash than corned beef in these announcements. Most were repackaged current product offerings.

A handful of announcements targeted at Black Hat focused on AI-generated or agentic threats. Most of the announcements repeated announcements prior to the RSA conference,for “agentic AI security” marketing. These include Tenable, Bedrock Data, Cycode, LimaCharlie, Flint AI, GTB Technologies, Strike48, Alice, Menlo Security and Adaptive Security.

Among more interesting legitimate announcements were Backslash Security, and Lineaje.

houlder surfing is probably the easiest security vulnerability to overcome, except to the companies selling solutions for it. In fact, there has been a lively debate CSO Online over whether those who buy a solution might not be intelligent enough to use digital tools.

The miasma of mendacity and misinformation in President Trump’s July address, showed he is at least as clueless about electionmore

When AI burst upon the scene a few years ago, it became a boon to the cybersecurity industry. The AI sector pushed a narrative that AI was not just a tool, but a way to replace human workers. Cyber threats exploded and there was greater demand for tools and services. The security industry glommed onto that narrative with AI-driven services. That had the expected result of destroying any goodwill available to AI technology.

However, recent revelations about the effectiveness of AI replacements are making proponents change their tune. What changed? Let’s start with human fertility.

Most businesses and the MSPs who support them have built a reasonably solid security stack. Email filters catch most phishing attempts before they land. Endpoint tools monitor devices around the clock. Security awareness training teaches employees what to watch for. For most organizations, that covers the obvious bases.